E-ternity Closes Largest IP-One Order in TELUS History with Consumer Impact Marketing

E-ternity and TELUS Provide Managed Voice Over IP Solution to Consumer Impact Marketing for Continuous Voice Communications

Mississauga, Ontario- March 27, 2006

E-ternity Business Continuity Consultants Inc., a Mississauga, Ontario based company that provides comprehensive Business Continuity Solutions to customers in Ontario, announced that Consumer Impact Marketing Ltd. (CIM) has selected E-ternity and TELUS to address their Voice Communications requirements. CIM is a dynamic sales, merchandising, events and promotions management company based in Toronto.

CIM’s existing telephone system was becoming obsolete, forcing the organization to make decisions on a new telecommunications platform. The objectives they set forth included reducing costs associated with administering and managing a phone system and consolidating voice and data service providers. In addition, they had specific Business Continuity requirements regarding their voice communications infrastructure. “CIM is an organization that prides itself in its abilities to communicate exceptionally well with our customers,” explained Sunil Patel, CIM’s Manager of IT Operations. “It is critical for our customers to be able to reach us without interruption and despite any threat, and we needed to ensure that our next telephone system could deliver this level of service.” To address these concerns, CIM chose to work with E-ternity and TELUS.

E-ternity’s experience in the area of continuous voice communications led them to recommend the revolutionary IP-One Solution from TELUS. IP-One is a leading-edge service that leverages best-in-class applications and voice-over-IP technology, and the solution is also a key component in E-ternity’s Voice Continuity Services Portfolio. IP-One delivers best-of-breed advanced applications through an intuitive Web Portal, over a simplified network infrastructure, making it easy to use and administer. Customers simply pay a monthly fee per user per month, with literally unlimited scalability. And with the exception of the telephones themselves, there is no equipment or system management required. With respect to Business Continuity, one of the solution’s strongest features, Find Me/Follow Me, allows each user to receive a unique telephone number. Through a web portal, the user has the ability to turn any telephone into their “IP-One” phone, ensuring that they can always be reached in any location in the world.

This specific solution represented the largest implementation of IP-One in TELUS history, with almost 2,200 users. CIM recognized the value in this unique offering. “A traditional telephone system did not offer the resiliency that this TELUS solution does. Literally, our customers and employees can reach us anywhere in the world, on any telephone device, with a single telephone number.” Patel continued. “E-ternity’s experience in voice communications continuity combined with TELUS’ leadership in the telco space gave us the confidence to move forward with this solution.”

Michael Aaron, E-ternity’s Managing Director of Services, commented on CIM’s initiative. “CIM is a fast moving and growing organization. Their visionary leadership has brought them to the top of their industry, and this same forward-thinking is the reason they consistently take advantage of state of the art technologies to move their business ahead.” Gord Simpson, TELUS’ Director of Complementary Channels East, was proud of the teamwork demonstrated on this project. “The CIM situation is a great example of a strategic win with our Channel Program at TELUS. E-ternity has done an exemplary job at securing this business and offering a win/win/win scenario between CIM, TELUS, and E-ternity.”

About Consumer Impact Marketing Ltd.
Consumer Impact Marketing Ltd. (CIM) is a dynamic sales, merchandising, events and promotions management company. They are a North American company with a head office in Toronto, a full service Francophone office in Montreal servicing our requirements in Québec, and a USA head office located in Grand Island, New York. With more than 300 full-time employees, 2,200 field positions, direct access to 5,000 tactical employees, and an additional source of 52,000 candidates, CIM can provide the right mix of national, long-term, and short-term personnel to reach any company's objectives. More information about CIM can be found at www.cimweb.com.

About TELUS
TELUS (TSX: T, T.NV; NYSE: TU) is the largest telecommunications company in Western Canada and the second largest in the country, with $8.0 billion of annual revenue, 4.7 million network access lines and 4.3 million wireless customers. The company provides customers with a full range of telecommunications products and services including data, voice and wireless services across Canada, utilizing next generation Internet-based technologies. More information about TELUS can be found at www.telus.com.

About E-ternity
E-ternity Business Continuity Consultants Inc. is a Mississauga, Ontario based organization focused on providing Business Continuity Services, Data Integrity Solutions, and Voice Continuity Services to customers in Ontario. E-ternity is laser-focused on designing and implementing solutions that will allow customers to achieve a perpetual state where their business will never experience downtime again. The organization prides itself as a single-source provider that brings customers best of breed technologies and methodologies and deploys them in a cohesive, integrated fashion. E-ternity helps customers find the perfect intersection between their acceptable risk and their available budget. More information about E-ternity can be found at www.e-ternity.ca.